Media planning

Strategic planning of advertising

To propose the right promotion strategy to its customers, CubeDigital starts from a careful analysis of the reference scenario to identify the right media mix and allow the customer to achieve the set goals: improvement of brand awareness; increased visibility; product/service launch or real conversions, such as sales.

To define the strategy, CubeDigital deals with the analysis of:
– the objectives of marketing;
– Objectives of communication;
– the geographical coverage;
– competitor,
– Target of reference;
– Budget for planning purposes.

After having carried out the strategic analysis and the mapping of the media, they come, therefore, characterized the best channels in order to guarantee the maximum result and to reach the audience in target (blog, social, forum, newsletter, DEM, display, sem, programmatic). The team of CubeDigital then proceeds with the distribution of the budget on the selected means also using leading partners in media buying – and controls the effectiveness of the campaign, providing constant monitoring and reporting activities.