Tailored Elegance Meets Digital Performance
Caruso represents the pinnacle of Italian menswear, blending sartorial tradition with modern expression. To scale this identity digitally, CubeDigital developed a full-funnel eCommerce and branding strategy focused on luxury, usability, and international growth.
We redefined their digital storefront with a tailored UX designed around high-end menswear buyers, integrating high-conversion product storytelling, advanced filtering for made-to-order options, and robust backend operations synced with logistics partners in Europe and the US.
Our growth team engineered omnichannel campaigns, targeting luxury menswear enthusiasts and high-intent buyers through Google Shopping, Meta, and TikTok creatives, while optimizing for affluent keywords in international markets.
Results:
→ +55% increase in average order value via UX refinement
→ Launch in 3 new territories within 90 days
→ +28% organic search traffic through AI-driven SEO
→ Lowered cart abandonment by 40% with custom checkout redesign
What We Delivered
Shopify Plus Storefront with Custom Filtering
Full Funnel Paid Ads for Menswear Segments
International SEO & Cross-Border Strategy
Logistics Integration & Checkout UX
Brand Visual Refresh for Digital Channels
