Pomellato is Italy’s avant-garde fine jewelry house, known for bold shapes and vibrant gemstones. We were tasked with modernizing its digital brand while improving user engagement and CRM integration for repeat clientele.
From UX audits to data-driven personalization strategies, we revamped Pomellato’s eCommerce journey with storytelling that communicates soul and elegance. We also led CRM integration with Salesforce, unlocking personalized triggers and email sequences tailored to customer behavior.