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Graff Diamonds

Graff: Emotion in Every Carat

Graff is synonymous with the world’s most exceptional diamonds.
Our role was to create a deeply emotional bridal campaign and an elegant publishing experience that captures the brand’s rarity across both digital and print channels.

We managed the global campaign rollout with a focus on visual storytelling, refined messaging, and performance-driven sequencing. In parallel, we developed a collectible asset: the Graff Bridal Book—a timeless edition for showrooms and private client experiences.

Elegance That Endures

The campaign and bridal book became the blueprint for Graff’s bridal storytelling—balancing the brand’s heritage with aspirational intimacy that resonates with high-net-worth clients.

Key Results:

  • Global bridal campaign launched across 6 regions

  • +64% uplift in bridal lead capture

  • Graff Bridal Book published in 3 languages

  • Increase in private appointment requests via digital channels

CubeDigital accelerates luxury brands through digital excellence.
From eCommerce to branding, we turn ambition into sales across the US, UAE, and China.

Contact Us

71-75 Shelton Street, Covent Garden,
London, United Kingdom

© 2016 – 2025 | Alrights reserved by MAISON ENTERPRISE LTD
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Got a project in mind?

09 : 00 AM - 20 : 30 PM

Monday – Saturday

© 2016 – 2025 | Alrights reserved by MAISON ENTERPRISE LTD

Email

Got a project in mind?

09 : 00 AM - 20 : 30 PM

Monday – Saturday